12x increase in case study output
8 Weeks
12x increase in volume
0 dependency on CS or data team bandwidth
Continuous pipeline of customer proof
Problem
Fully manual, cross-team case study process
Solution
Automated nomination, outreach, and synthesis with human review
Tools
Product usage data, CRM, customer communications
The bottleneck wasn’t writing. It was coordination.
Case studies required time from Customer Success, Marketing, and Data, which meant they were consistently deprioritized. By automating identification, outreach, and synthesis, the process became continuous instead of episodic, producing more customer proof without pulling teams off their core work.
